In the last few years, the push for a personal brand has become increasingly important due to a surge in the influence a well-developed personal brand can have on various online audiences. As the digital version of your personal brand, personal online presence is a way to draw audiences into your passions, career goals and business ventures. Building a following can result in sales, job opportunities and achieving many other social and career-related goals.
If you’re wondering how to improve your personal online presence, you’ve come to the right place. We see the value of portraying your personal brand through a personal online presence and help many individuals be successful doing so. If you’re hoping to take on personal online presence management on your own, here are 5 steps you will want to follow in order to see success.
The “Why?” behind your personal brand should be a reason that the audience you hope to target can relate to. For instance, our Founder and President Randy Warner’s “Why?” to developing his personal online presence was to be more transparent with who he really is on all forms of social media – not just the mediums deemed personal by pop culture. If you check out his social media (for this purpose, let’s say his LinkedIn page), you will find everything he posts, comments on and is reviewed about to reflect his true identity as yes, a businessman, but also a husband, father and someone who likes to make people laugh.
Your “Why?” can be anything: becoming top-of-mind for a certain crowd, showcasing hireability to prepare for a future career move, developing engagement to monetize your social media, or something more attached to defining your identity. We do have one hint though: Your “Why?” should NOT only be about closing a deal, making a sale or racking up $$$. If this “Why?” comes through to your audience, they will lose interest before you even really get started.
A successful personal online presence must have a place to drive viewers, potential customers, followers, etc. In most cases, this means creating a website. Many people choose to utilize a WYSIWYG web builder like Wix or Squarespace; however, there are several limitations associated with sites like these including lack of creative freedom, restricted SEO features, unwanted ads and inability to create a unique domain name.
If you’re looking for a more permanent solution, you could try utilizing low code applications. Just make sure that when you step up your site, you prepare a meaningful domain name along with link names that will drive traffic on search engines. If you don’t know much about SEO, you may choose to hire a company that does to assist you with at least the beginnings of your personal online presence management.
The first piece of social engagement is creating social profiles if you don’t have them. Start with the basics: Facebook, Twitter, Instagram and LinkedIn. If you aren’t comfortable with how to use all of those tools, start with what you know and then slowly expand. We recommend using the same username across all social media if possible. If you do not plan to start posting on a medium, but want to reserve your username, it is wise to create the account on the username anyway.
The next piece is outlining your purpose for each profile’s content. Remember, your audience is not one dimensional. These are real people you are aiming to connect with: Give them something to relate to and connect on all profiles, not just the ones that serve your purpose. An example of this is that your connections for business on LinkedIn don’t have to stop there. You may be able to find them on other mediums like TikTok doing a dance with their child. Don’t constrain any opportunity to a single platform.
Creating meaningful content takes time. There is no shame in working with someone to help you bring to fruition what is already in your brain. This person is called a ghostwriter. Ghostwriters are skilled at picking their clients' brains to develop smaller thoughts into valuable content pieces. Committing to working with one will speed up the development of your personal online presence immensely. It will also force you to stop waiting and actually act on those ideas you’ve had floating around for years and years.
Improving your personal online presence takes time. Consider selecting a scheduling tool like Loomly or Buffer to make your social posts more consistent. Another way to stay on top of things is to take 10 minutes in the morning to engage with your audience on social media (think commenting on others’ posts, sliding up on Instagram stories and doing lots of “like”-ing). If you find yourself forgetting those quality ideas you had once you finally sit down to write, start keeping a running list of topics to expand upon later. Plan online presence management into your schedule like it’s part of your job because who knows: If your online presence really takes off, one day it could be!
Don’t avoid developing your personal online presence just because it feels daunting. You have real insights to offer the digital world and we want to help you do so. Check our Online Presence Evolution service to get started today. Ready to get started? Schedule some time on our calendar.
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